Highlighting the concept of HYGEIA PAVLIDES Chocolate, “Always beside you”, the Sales Promotion Center took over the entire brand presence in the 8th Athens Half Marathon (AHM) with a range of activities. A restored classical bus of the 1960s was the predominant element of the presence of HEALTH PAVLIDES, which magnetized the look, creating a pop-up museum of the historical brand, accessible for runners, supporters and other visitors. All attendees had the opportunity to live the finish of the race by running them virtually in a specially designed running game based on Kinect technology. While the passengers and the participants enjoying the happening our “motivators” of HYGEIA PAVLIDES chocolate were next to the runners along the way and in the refueling stations, sharing clap sticks, balloons and of course chocolate HYGEIA PAVLIDES for more energy!
At the same time, a strong wave of animation to the runners of AVRA Running Team and their supporters brought with AVRA WAVE the Sales Promotion Center to the 8th Athens Half Marathon (AHM) after its selection in the competition. For the needs of AVRA WAVE support, Sales Promotion Center designed and edited the construction of AYRA’s stand, with materials, colors and styling inherent in the power and aesthetics of AVRA WAVE, the wave of success that drives us all, while at the same time edited the entire user experience of the AVRA Running Team throughout the race day.