The Shopper Marketing Awards, held at Gazarte, under the auspices of Boussias Communications, was honored by more than 170 leading executives from the retail sector.
Sales Promotion Center stole the show, as it won the title of ‘Shopper Marketing Agency of the Year’ and 17 more awards in 15 different brands, 11 categories and 9 clients. Mr. Nikos Imirziadis, CEO of Sales Promotion Center, stated in his speech,
“The award ceremony confirmed our exposure to the market, in which we have been operating for 42 years [..] Our company, in addition to the transition to the digital era, emphasizes on the face-to-face communication. And with this notion, as a focus, we formulate the proposals to our customers, so that the engagement of consumers is more direct and effective”