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e-promo for Coca-Cola & Everest

Sales promotion center undertook the planning & implementation of the online campaign, to support the “Say it with a song” concept for Coca Cola and EVEREST fast-food chain.

EVEREST customers could enter the competition to win exclusive tickets for the MTV Europe Music Awards in Glasgow, by buying their favorite combo meal with Coca-Cola. All participants would type in their unique combo meal code, in a special microsite, enter the lottery and instantly win musical gifts.

Sales promotion center:

  • Designed and created the dedicated microsite to serve the online competition
  • Ιmplemented an extended banner campaign for the purpose of the competition
  • Purchased and managed all competition gifts
  • Was responsible for the full treatment of the 3 big winners that had the chance to travel to Glasgow and watch live the MTV Europe Music Awards
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Sales Promotion Center