Sales promotion center undertook the planning & implementation of the online campaign, to support the “Say it with a song” concept for Coca Cola and EVEREST fast-food chain.
EVEREST customers could enter the competition to win exclusive tickets for the MTV Europe Music Awards in Glasgow, by buying their favorite combo meal with Coca-Cola. All participants would type in their unique combo meal code, in a special microsite, enter the lottery and instantly win musical gifts.
Sales promotion center:
- Designed and created the dedicated microsite www.pestomeenatragoudi.gr to serve the online competition
- Ιmplemented an extended banner campaign for the purpose of the competition
- Purchased and managed all competition gifts
- Was responsible for the full treatment of the 3 big winners that had the chance to travel to Glasgow and watch live the MTV Europe Music Awards