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Jacobs Cold Summer Activation for the “Colorful Summer” campaign

The activation was designed, developed and executed from SPC with the objective to introduce consumers to Jacobs’ cold coffee varieties.

Consumers had the chance to send a cold coffee to their favorite person in the morning through the online platform Jacobs –

Coffee deliveries took place in all major cities from the Jacobs Summer Vans. From there, trained baristi prepared all coffee orders.

The activation was supported by above the line & digital media.

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Sales Promotion Center