The activation was designed, developed and executed from SPC with the objective to introduce consumers to Jacobs’ cold coffee varieties.
Consumers had the chance to send a cold coffee to their favorite person in the morning through the online platform Jacobs – summer.gr
Coffee deliveries took place in all major cities from the Jacobs Summer Vans. From there, trained baristi prepared all coffee orders.
The activation was supported by above the line & digital media.