Three awards for physical and hybrid activations, for Sales Promotion Center, at the Event Awards 2021
Three (3) “BRONZE” awards were collected at the Event Awards 2021 by the Sales Promotion Center, for activations, in three (3) different categories, in both physical and hybrid form, which were carried out on behalf of Colgate and Jacobs Douwe Egberts.
In the category Experiential Marketing Event (Brand / Corporate Experience in an Event) we were awarded for creating a physical event setting, with a special photo shooting corner with 2 thematic walls, a) the bathroom side wall and b) the glamorous side wall. The aforementioned made the Colgate brand’s presence at Athens Exclusive Designers ’Week unique, successfully targeting the exclusive audience of the event – models, designers and influencers – turning them into “unofficial” brand ambassadors.
In the Social Media Campaign category, our award was bestowed for the creation and implementation of an extensive Influencer Marketing campaign, for the Jacobs Douwe Egberts brand, buttressing the first on-the-go Jacobs Barista Academy, as well as for the Personal Barista Service, which provided coffee lovers the opportunity to create up to 2 of their favorite signature drinks (choosing from 7 different recipes), while JACOBS baristas curated the unique creations with the fine blends of JACOBS and offered them for free in Athens and Thessaloniki.
As far as the third trophy at the Events Awards 2021 is concerned, we triumphed in the category Best Pivot from Physical to Virtual Public Event – Thematical Event, for the pioneering program “phygital promotion”. Consumers were able to communicate live and in real time with Phygital Promoters, throughout their purchases, remotely and with safety. Minimal, eye-catching branded scene, with integrated state-of-the-art technology (digital interactive screen) framed with JACOBS product projections in order to function as a unique and inventive point of communication & sales.
What matters is not the “color” of the award, but the recognition.