Sales promotion center undertook the full support of all below-the-line activities for Famous Grouse’s new communication campaign “Take it personally”, with the main mechanism being the possibility for the consumers to create a customized gift by printing their own personalized bottle label.
For the purpose of this campaign sales promotion center proposed and operated the Famous Grouse store in the city’s most luxurious shopping center, the Golden Hall.
Visitors had the opportunity to create their own customized Famous Grouse bottle and offer it as a unique present during the Christmas holidays. They also had the chance to create a video and share it with their loved ones.
The bottle was offered in a special price and in a branded gift bag.
At the end of the Christmas period more than 13.000 personalized bottles of Famous Grouse were prepared throughout all the different activities sales promotion center operated.
