SPC: SILVER awarded in influencer marketing!
SPC: SILVER awarded in influencer marketing! Last summer brand Jacobs posed the biggest dilemma! … Frappé or Freddo? The influencer program, SPC implemented, for the promotion of the JACOBS’ Battles activation – Team Freddo Vs Team Frappe, surpassed 2M + views in three months while 17 creators “took a stand”…
MoreSales Promotion Center: Shopper Agency of the year
Back-to-back Shopper Agency of the Year for Sales Promotion Center at the Shopper Marketing Awards 2022 Sales Promotion Center was awarded as the Shopper Agency of the Year at the Shopper Marketing Awards in 2022, with another 13 awards, για 7 different customers, σε 7 separate categories κατηγορίες! The…
MoreSales Promotion Center:” We make brands part of people’s lives”
With a New Corporate Mission and new horizons, the company continues to lead the developments after 43 years of operation! Sales Promotion Center, the company point of reference in the sector of marketing services and sales promotion in Greece, leads -once again- the developments and expands its characteristics as…
Moreinflunation, Real people. Real engagement.
On-demand influencer marketing with real results for brands, from the Sales Promotion Center. “influnation” is an innovative “tool” that through the HR Hub of SPC, utilizes its partners from the field of b-t-l, creating a dynamic pool of everyday people, who will act as nano & micro influencers. The brands…
MoreSales Promotion Center’s phygital promoters, for JDE, went “Gold” at the Supermarket Awards 2021
We were honored to receive a “Gold” award by the market, at the Supermarket Awards 2021, for the pioneering “phygital promotion” program that we designed and implemented on behalf of Jacobs Douwe Egberts. For the first time in Greece, consumers had the opportunity to communicate live and in real…
MoreThree awards for physical and hybrid activations, for Sales Promotion Center, at the Event Awards 2021
Three (3) “BRONZE” awards were collected at the Event Awards 2021 by the Sales Promotion Center, for activations, in three (3) different categories, in both physical and hybrid form, which were carried out on behalf of Colgate and Jacobs Douwe Egberts. In the category Experiential Marketing Event (Brand /…
MoreNew strategic direction for Sales Promotion Center
Recognizing the new norms of the global landscape, we presented to all our executives, the renewed strategic direction of the company answering this the new era, aligned with our motto “we are loading the future“. In a specially designed strategic workshop that took place on June 30, at the…
MoreSales Promotion Center, at the top of the SHOPPER MARKETING AWARDS!
The Shopper Marketing Awards, held at Gazarte, under the auspices of Boussias Communications, was honored by more than 170 leading executives from the retail sector. Sales Promotion Center stole the show, as it won the title of ‘Shopper Marketing Agency of the Year’ and 17 more awards in 15 different…
MoreSynergies aiming at our cultural heritage
By maintaining and strengthening its social profile, Sales Promotion Center becomes a companion with the most creative team, for reinforcing the cultural heritage of our country, the DIAZOMA association. The Sales Promotion Center’s mission is sharing the message of the association DIAZOMA to as many recipients as possible, so that…
MoreThe Big Basket event NOYNOY with Dimitris Diamantidis!
A production of the Sales Promotion Center The pop – up basketball court was created because of the needs of the outdoor event on the pedestrian street of Peristeri, on November 3rd, outside the Zackret Sports shop. Children and families had the opportunity…
MoreSales Promotion Center landed to TIF (Thessaloniki’s International Fair), with the Egnatia Odos!
Sales Promotion Center undertook the challenge to strengthen the presence of Egnatia Odos and specifically of EgnatiaPass, at the Thessaloniki International Fair. With a dynamic presence in two (2) selected key points of the exhibition, the visitors were informed about the operation of EgnatiaPass and the “Smart” program. The presence…
MoreThe Sales Promotion Center to the 8th Athens Half Marathon!
Highlighting the concept of HYGEIA PAVLIDES Chocolate, “Always beside you”, the Sales Promotion Center took over the entire brand presence in the 8th Athens Half Marathon (AHM) with a range of activities. A restored classical bus of the 1960s was the predominant element of the presence of HEALTH PAVLIDES,…
More5 awards for the Sales Promotion Center!
Sales Promotion Center has been awarded… 5 Awards! and it continues to offer a wide range of services after 40 years of operation. In particular, he was awarded the Gold Award for the SONY a9 Photographer’s Event, a Bronze prize for the Duo Love Academy and another bronze prize for…
MoreThe Sales Promotion Center has been certified with ISO 9001
To Sales Promotion Center S.A. has received an ISO 9001: 2015 certificate which is the improved version since September 2017, it is demanding and complex, since it now introduces the indexes based on the company’s business policy that highlights the…
MoreAnnual Anniversary Sales Promotion Center Conference
We celebrated 40 years in the market! with a three-day conference in Vitina. More than 65 executives from all over Greece participated in this year’s annual conference of Sales Promotion Center, which it took place this year in Vytina, Arcadia.
MoreSales promotion center an Eternal brand
Sales Promotion Center was awarded the bronze metal for the 39 years of operation from the economic magazine “The Business Review”. The company’s founders Nikos & Tzima Imirziadi, started operations in 1978, creating what would later be named below-the-line market. The award was accepted from the company’s next generation of…
MoreFor the second year in a row the guerilla marketing activity for Jacobs
Jacobs smarts in the streets of Athens & Salonica. The guerilla marketing activation that designed, developed and operated by sales promotion center was targeting on further penetration and awareness of the new Jacobs campaign. Bystanders all over Athens and Salonica were surprised when the branded Jacobs Smarts, with 2 impressive…
MoreJacobs – Put a Filter
http://www.spc.com.gr/wp-content/uploads/2017/04/6.Jacobs-Bus-Stops-Smart-Cars.mp4 Sales Promotion Center created, coordinated and implemented the action “JACOBS PUT A FILTER!”. Put a filter in the right places and see what happens….
MoreNOYNOY with Kalimera!
http://www.spc.com.gr/wp-content/uploads/2017/04/2.Noynoy-kalimera-VID1.mp4 The breakfast we all enjoy and how we can start our day…strong! See what happened in the NOUNOU action with Kalimera!, which was created, coordinated and implemented by Sales Promotion Center.
MoreJacobs, Summer needs color
http://www.spc.com.gr/wp-content/uploads/2017/04/Jacobs_Ermis2017_Frappe_sf01_1min50sec.mp4 Check out the best moments from MarComms, Campaign “Jacobs summer needs color” created, coordinated and implemented by Sales Promotion Center.
MorePringles Summer Karaoke
http://www.spc.com.gr/wp-content/uploads/2017/04/10.Pringles-Clip.mp4 We had fun with the Pringles Summer Karaoke event that Sales Promotion Center created, coordinated and implemented; which aimed at brand communications as well as consumer entertainment.
MoreAutan Outdoor Brand Activation
http://www.spc.com.gr/wp-content/uploads/2017/04/9.Autan-Edit_2_Version-Report.mp4 The Autan outdoor brand activation created, coordinated and carried out by Sales Promotion Center, which aimed at brand communication as well as street sampling to consumers, was successfully completed.
MoreThe 26th annual conference
With the participation of more than 70 executives from all over Greece. The day started with a surprising thematic breakfast that excited all participants. The conference started with the annually review and the most important moments of 2016. Like every year all creative ideas and concepts were awarded, while for…
MoreWinners! 3 event Awards for the Sales Promotion Center
For the second consecutive year. The pioneer of below-the-line in Greece won 3 Silver Awards for 3 different Event Activations, demonstrating that experience is a defining factor for creativity and effectiveness. Specifically, two Silver Awards were awarded in the Best Brand Event category, for Jacobs Smart Coffee Moments and…
MoreJacobs Cold Summer Activation for the “Colorful Summer” campaign
The activation was designed, developed and executed from SPC with the objective to introduce consumers to Jacobs’ cold coffee varieties. Consumers had the chance to send a cold coffee to their favorite person in the morning through the online platform Jacobs – summer.gr Coffee deliveries took place in all major…
MoreEvent Awards for SPC
At the Event Awards Ceremony, from Boussias Communication, sales promotion center achieved the highest position in 2 demanding categories – 2 silver awards – as no contestant got the gold Award. The first Silver Award was for Cutty Sark Urban Adventure Tours in the category of Brand Activation and the…
MoreGreek souvlaki with … PHILADELPHIA
Philadelphia developed 4 new tastes for souvlaki and SPC undertook the full support of the product launch. We created the press kit that was later on delivered to influencers and journalists, we organized street events all over Athens with mobile canteens that served souvlaki with Philadelphia and of course we…
MoreDUO POLICE
Teams of DUO POLICE did surprising “body/security checks” all over Greece to define who had condoms with them. With this fun and original hit & run sampling method, SPC informed consumers about the improved DUO condoms and supported the brand’s relaunch.
MoreThe FAMOUS GROUSE STORE at GOLDEN HALL
Sales promotion center undertook the full support of all below-the-line activities for Famous Grouse’s new communication campaign “Take it personally”, with the main mechanism being the possibility for the consumers to create a customized gift by printing their own personalized bottle label. For the purpose of this campaign sales…
MoreSales Promotion Center’s 24th annual conference
On the 31st of January sales promotion center held its 24th annual conference at the Royal Olympic hotel in the center of Athens, with the participation of 74 executives from all over Greece. A financial review and a qualitative assessment of 2014 took place, while several executives were rewarded for…
MoreJacobs Espresso Pop Up at Golden Hall
The sales promotion center designed and created the pop-up stage of Jacobs Espresso at Golden Hall, the most luxurious shopping center of Athens. At the same time, we undertook the branding of the activity and managed the agreement with the shopping center for the booking of the appropriate space and…
Moree-promo for Coca-Cola & Everest
Sales promotion center undertook the planning & implementation of the online campaign, to support the “Say it with a song” concept for Coca Cola and EVEREST fast-food chain. EVEREST customers could enter the competition to win exclusive tickets for the MTV Europe Music Awards in Glasgow, by buying their favorite…
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