COCA-COLA / EVEREST & MONSTER : e-promo
Sales Promotion Center used an SMS platform to plan and support the MONSTER energy drink contest. Participants could send a specific text message and enter the big prize draw! The lucky winner watched the Gymkhana Grid Final (motor sport event) live in Madrid and attended the “Ibiza Rocks” music festival in Ibiza!
COCA-COLA / EVEREST
Sales Promotion Center planned the initial implementation and managed the on-line campaign, to support the “Say it in a song” concept for Coca Cola and Everest fast food chain.
Everest customers could enter the competition to win exclusive tickets for the MTV Europe Music Awards in Glasgow, by buying their favourite combo meal with Coca-Cola.
To this end, Sales Promotion Center designed and created a dedicated micro site: www.pestomeenatragoudi.gr. All participants would type in their unique combo meal code, enter the prize draw and instantly win musical gifts.
Sales Promotion Center also ran an extended banner campaign to promote the competition on-line. Furthermore, it managed all competition prizes, including full treatment for the 3 winners that travelled to Glasgow.