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MONDELEZ entered the salty snacks market by launching Fonzies and Sales Promotion Center was there to undertake the entire below-the-line communication for this new brand.

A spectacular internal event was held at Dream City Club, with more than 500 guests, industry managers and MONDELEZ managers, to launch the new product.

Sales Promotion Center planned and ran the entire event. It created an original communication and sampling mechanism based on the “half the pleasure lies in licking” motto, using cutting-edge technology (smoke curtain, head beam lights), as well as traditional impressive means to brand the club, including a team of 30 impressive hostesses!

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