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Based on the motto “Make each moment an exclusive one” and aiming to increase the usage frequency of the product, the filter coffee Jacobs Krönung assigned its below-the-line activities to Sales Promotion Center. Sales Promotion Center had an inspired idea and created outdoor events that were consistent with the above-the-line communication. It fully undertook to produce, set up, run and appropriately staff these events.

At various market streets, metro stations and other busy locations, surrounded by impressive scenery, people could relax and enjoy a cup of Jacobs Krönung, while enjoying a professional massage session!

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Sales Promotion Center