AB Vassilopoulos and Sales Promotion Center created a journey to the world of beer. Consumers who visited the selected stores had the chance to enjoy this rich flavour experience.
All consumers were invited at the AB Beer Festival, to get acquainted with the wide variety of quality beers, both Greek and imported, that are sold throughout the AB stores. The Festival lasted for 15 days and the customers had the opportunity to taste unique, authentic flavours, known all over the globe, learn serving tips and also benefit from special offers.
This original idea thrilled the public. The thousands of beer tasting and the remarkable rise in beer sales during that period only verified this fact.
Apart from the off-line activities, the campaign also included on-line activities and ATL communication.
Sales Promotion Center was responsible for planning, developing and catering for the exclusive constructions and all materials for this promotional activity.