SONY a9 Photographers’ Event – the Game Changer
The central message “Game Changer” in combination with the ability of the α9 to shoot in high motion conditions directed us to sports and in particular to a sports’ event.
For the purposes of the event we organized a professional tennis match, in the historic area of the Athens Tennis Club opposite the Zappeion, so that the invited professional photographers can try the new α9 in “real conditions” of photography.
We approached the biggest photo and news agencies, while a total of 41 professionals attended, ie about 40% of this special audience, as in Greece the active photojournalists roughly exceed 100.
The guests were welcomed by a hostess, who through an informal registration, conducted a mini survey on the use and type of their photographic equipment, thus collecting valuable data from this specialized audience.
Immediately after, she led them into the area where the game was to take place, where the SONY photographic equipment had been positioned and would be tested.
The event created a buzz in the field of professional photographers, influencing relevant opinion leaders and influencers, putting SONY on the map of the choices of the professional photojournalists.